Making spaces interesting....

We found this cool video experiment that compared the before and after of activating a set of barely used steps next to a subway escalator. The designers developed a touch system that turned the stairs into an oversized keyboard - think Tom Hanks and Big. Use of the stairs jumped 66% by the simple act of making the experience fun and interesting.



Goes to show that if you make a space or route interesting, sometimes users will take the more difficult path for the fun of it.